“You’re still doing the kettlebell?!? That’s so last week! We’re doing the TRX blast straps 9000 now. This thing will really kill your core.”
You see it all the time in the fitness industry — a new product comes out and people jump all over it like THIS TIME it will really get them results. You know, just like the other 99 products they have in the closet that were supposed to do the same thing.
The principle of “a mile wide and an inch deep” really applies here.
People do this stuff because they are weak. The products were designed by weak people, are marketed by weak people, and are sold by weak people. If you buy them, guess what? You will remain weak yourself.
Don’t let the ad fool you — they didn’t get to look like that by doing that gadget.
Keeping you weak is a HUGE part of the fitness industry. Why? Because if you stay weak, you won’t get results, and if you don’t get results you will buy the latest crap that promises results! Clever, isn’t it?
So it’s BOSU ball this week, VIPR next week, tiny kettlebells the week after, etc. If all these tools are so great then why aren’t the people who preach about them using them a year later? A. because they were worthless to begin with, B. there was no depth to the product or the programming behind it.
If you fall pray to these products then ask yourself this question — why do you do this and when are you going to change?