In the past I often bought equipment because it was what I thought was needed to drive the business. But at this point we have most everything we need for most people to use.
So now my outlook is a bit different. I’m buying some equipment simply because I want to and because it’s fun to use. The more hardcore among us will enjoy using it while the masses may not get it but that’s as it should be. Not everything needs to be used by all people but that doesn’t mean it isn’t worth having.
Take for example our new zercher harness. This allows folks to do much heavier front squats and zercher squats without breaking their wrists and elbows. Basically this road warrior-looking thing takes a movement that most people would avoid because they don’t have the form and makes it accessible to most. I love it. Front squats used to be a rarity for me but now I do them all the time and I’m looking forward to setting PRs on this thing.
So enjoy the new toys!