This article featuring the kettlebell recently appeared in Taiwan’s largest magazine. They had contacted us about the article and we did our best to educate them on how to use it. But that didn’t go as we had planned.
Any time you talk to the media, you run into all sorts of preconceived notions they have about fitness: aerobics is great, weight training is dangerous, spot reduction is possible, you can lose weight effortlessly, etc. These are the things their target audience already believes, which is exactly why most people in general are NOT fit. What most people think they know about fitness is wrong, what most reporters think they know about fitness is also wrong, and therefore the articles written about fitness end up keeping everyone who reads them misinformed. It’s a vicious cycle.
The problem with the kettlebell as a product is that you have to know how to use it — the magic is in the method. But you have to learn and practice the method to get the results. That makes it different from most fitness products like steppers, which the kettlebell is compared to in the article. 
The stepper is a cheap toy bought by people who are not serious about their fitness, that’s why they want something cheap in the first place. They weren’t serious about any of the other fitness toys they have in the closet and they know in the back of their minds they won’t use this new toy for very long, either. So they use the cheap toy for a few days, get no results from it, put it in the closet and look for the next cheap toy that promises to get them fit easily and without making any effort.
On a side note, this is how the local fitness community wanted me to promote the kettlebell — as the latest “light weight” fad that you could dance around with and get great results from. When I refused to play that game, they moved on to people that told them what they wanted to hear.
Our kettlebell was not featured in the article because they aren’t cheap toys — they are serious, high quality fitness tools that actually get you fit when used as we teach people to use them. The problem is that the fitness claims made for the cheap, plastic toy kettlebell are based on what you would get from using a real kettlebell. But when people use the toys and get toy-like results, they’ll blame the kettlebell and think it doesn’t work. The idea that they bought a toy instead of the real thing will never enter their minds and they’ll continue to wonder why they can’t get fit. The sad part is they could have spent just a little more money and gotten the real thing.
So I apologize to you that we couldn’t get real, useful fitness information out to the folks that really need it in this case. We tried but the problems present in trying to present good information to the public sometimes prevent that.