Are you tired of kettlebells yet? According to some people, you should be. When we brought kettlebells into Taiwan, a lot of people expected us to promote them like the lastest fad. That was how these people treated every other new fitness product that had come along, why should kettlebells be any different? Afterall, a new fad comes through the fitness community every six months, right? So they were perplexed when we refused to deeply discount our kettlebells and sell them to wholesalers who didn’t know how to use them and didn’t care. We believe that kettlebells should be sold by people who actually use them. They were perplexed when we told people they should work up to using HEAVY kettlebells since the entire industry tells people what they want to hear – that tiny little weights lifted thousands of times is the way to get fit. And they were shocked again when we told people that perhaps they weren’t getting enough protein. Isn’t the latest fad to go vegan?!?
So if you’re still here then you’re not one of the fad people that is likely now talking about bikini bridges or thigh gaps or mermaid lines or whatever else people are wasting their time with.
The system of training behind kettlebells is deeper than most people know and certainly out of place in the mainstream fitness industry, which is why many of them have moved on. And that’s a good thing because the people that are left are the serious ones that won’t get distracted by the latest shiny toy to come along.
Here’s something not many people will tell you: the latest fitness fad is based on the mindset of failure. They’ll tell you that you aren’t really capable of getting strong so here’s the latest suspension trainer, instead. You aren’t capable of learning how to barbell squat properly so here’s a piece of plastic for the bar to sit on on your back. Hey, barbell squatting is scary, isn’t it? You have to protect yourself! You aren’t capable of lifting heavy kettlebells correctly. Better stay with light ones and better get the vinyl covered ones. You know – just in case you drop it because you’re clumsy.
You don’t NEED many of the latest fitness fads. You don’t need the cheap pieces of plastic. You CAN learn how to barbell squat properly. You don’t NEED vinyl on your kettlebell nor do you need your mother to cut your meat for you. You ARE capable of getting strong and fit. So when the next thing that prays on that mindset of failure comes along, ignore it and stick with what builds you up and makes you strong. Because you’re better than that.