Listen to Scott Abel (one of the smartest guys in the industry) on this:
I want them to know that coaching is essential to optimal results. Information does not equal expertise. There is an incredible amount of information about training and diet available online these days, yet there are more trainers and coaches than ever.
If optimizing physical results was as easy as reading about it online, coaches and trainers would be out of jobs. Coaching is oversight; it is knowing what an individual needs when they need it. Like I always say in my seminars, I can have the most fuel efficient and best maintained car on the road, but if my destination is Florida and I head North then it doesn’t matter what the vehicle’s potential is, I will never reach my destination (goal).
Too many trainees think they are heading in the right direction, but aren’t. If they only understood the value of applied expertise, they could save themselves a lot of time and money with respect to reaching their physical goals.